“Jim Koppenhaver and Stuart Lindsay were a pleasure to work with and clearly understand today's golf climate. It therefore has real value.” - Tom Isaak, President, CourseCo, Inc “I read Pellucid's reports and have used their analytical services. But it's one I'd take seriously if I owned a golf course and wanted to recruit more players and price the tee sheet to maximize revenues.” - Bradley S. “It's not always a pretty picture they paint. We believe that they have elevated the conversation in golf.” - Steve Skinner, President, KemperSports Management No organization in golf is more passionate about data and 'getting it right' than the team at Pellucid. “We find Pellucid's reporting and analysis to be very insightful and helpful in running our business. We have found their process in creating a survey, completing a survey and preparing the information from their survey to be vitally important in prioritizing what we should be focusing on as a company.” - Ken Morton Sr., CEO, Morton Golf LLC When we conduct a survey to determine our future goals and objectives, we use Pellucid. “Morton Golf believes in listening to our customers. This is what the Pellucid Report brings and makes it well worth reading.” - Barney Adams, Founder, Adams Golf That said the ability and willingness to look at situations and provide clear thinking is significant. “There is an "We've always done it that way" mentality in the golf industry and partially for good reason maintaining the history of the game is paramount. Pellucid continues to have the clearest understanding of the Golf Industry, bar none.” - Chris and Mike Hurdzan, Hurdzan Golf Course Design “Solutions require facts based in reality, not feel-good perceptions. Indeed, it is among the most pessimistic of acts it means that you don't think you can face hard truths and prevail.” - Craig Kessler, Director, Gov’t Affairs, Southern California Golf Association There is nothing optimistic or positive about putting your head in the sand. And, given the distaste most bankers have for pulling together these documents, and the cost savings the automation would present, this seems like a win-win.Īre there other areas of investment banking where NLG would make a lot of sense? Email me at your thoughts.“I regard the "Pellucid Boys" as the industry's real optimists. In fact, I think it’s probably possible to automate at least 95% of the creation process. So it makes sense that by using either templatized or advanced NLG methodologies, the creation of these items should be possible to automate.
Unlike pitchbooks, credit and valuation committee memos follow a standard template with similar exhibits and structures, giving them a lot in common with ratings and equity research reports. Over time, I am optimistic that NLG will have a great impact on pitchbooks, however, right now I consider the low hanging fruit to be committee memos. And, admittedly while it would come at the cost of the bigger picture and personalization, using NLG to create a solid first draft which is then edited may be better and faster than beginning each project with a blank slate.
#Pellucid data series
The uniqueness of each pitchbook means that any value that can be delivered using NLG is marginal, but what if the content is viewed as microcontent? Thinking about pitchbooks as a series of smaller pieces stitched together can provide pretty big benefits when considering content reuse and generation. In fact, it’s pretty uncommon to see a text- or visual-only investment banking document. Investment banks have traditionally relied on a combination of both visualizations and words to communicate data-driven insights.
But with the explosion of data that needs to be analyzed and interpreted, coupled with increasing pressures to reduce costs and meet customer demands, the enterprise must find innovative ways to keep up." "People have always communicated ideas from data. Narrative Science, a leader in the NLG field notes: What’s changed is its application in enterprises over the past five years, especially finance.ĭo you remember the most recent ratings or equity research document you read? Chances are it wasn’t written by a human but by NLG technology (in fact, I would go as far as to say that the proliferation of NLG produced documents in finance is actually creating a problem as firms can increase their output from a few reports a day to thousands). NLG and its various forms have been around for some time.
This may not sound that relevant to investment bankers, but it should be.
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